Endear Health Announces $8M in New Funding From Optum Ventures

Endear Health is focused on reducing the hurdles older adults face while navigating an increasingly digital world through the development of innovative consumer-centric engagement solutions

Endear Health, a digital engagement platform built for the rapidly evolving value-based landscape, announced it has successfully closed an $8M funding round from new and current investors including Optum Ventures, Blue Cross of Idaho, 8VC and additional strategic partners. The funds will be used to accelerate the development and expansion of Endear Health's proprietary platform, which improves the way value-based care organizations deliver digital experiences to their members.

According to recent studies, 61% of adults aged 65 and older own a smartphone, and 73% of them use the internet daily. Endear Health recognizes the untapped potential of technology in improving the lives of older adults and aims to bridge the digital divide by offering user-friendly solutions that cater to their unique needs.

With Endear Health, organizations can offer members a personalized and intuitive digital platform, purposefully designed for seniors, which integrates educational resources, core benefits, and supplemental benefits into a single location. Additionally, through a marketplace of scalable integrations with third-party digital health vendors, Endear Health empowers payors to quickly deploy innovative programs in an efficient manner ultimately resulting in better member satisfaction and improved overall health outcomes.

"Blue Cross of Idaho remains at the forefront of closing gaps in care for Idahoans, and we are constantly seeking innovative, frictionless ways to improve the health and wellness of our members. We are excited to invest in Endear Health's member-centric, digital solutions that connect seniors with plan benefits, programs, and even reminders for a check-up or screening." Drew Hobby, Chief Revenue Officer for Blue Cross of Idaho

The latest funding round represents a significant milestone for Endear Health, reflecting the growing recognition of the company's promising impact on the healthcare industry, particularly for older adults. With the new capital injection, Endear Health is well-positioned to scale its operations, expand its team, and continue innovating its platform to meet the evolving needs of Medicare Advantage plans and risk-bearing entities nationwide.

Published on : 10th August, 2023