Borsch Med launches Ikigai Health Campaign with Zeria's Chondro Max

Community outreach campaign Champions Healthy Lifestyle for Healthy Joints

Borsch Med Pte Ltd (BM), a leading Health and Nutrition company based in Singapore, and operated and managed by professionals in Goh Joo Hin Pte Ltd (GJH), launched the "Enjoy Your Life with IKIGAI – a reason for being" campaign. This community outreach effort focuses on healthy ageing and joint pain management.

The IKIGAI campaign initiative aligns with the Singapore government's goals to raise awareness about the importance of a positive attitude towards graceful ageing. The campaign highlights the concept of Ikigai in health management, stressing the importance of a healthy life expectancy.

While Singaporeans' life expectancy has increased significantly, quality of life is often affected by ageing issues such as osteoarthritis. To address this, the Singapore government has introduced various initiatives to provide easy access to aged care services and affordable healthcare, particularly for managing joint pains. Finding joy and purpose in life is the cornerstone of the Ikigai philosophy, and a concept the Singapore government hopes to inculcate in its people so that they are more engaged towards a more connected and active lifestyle even as they age.

The IKIGAI campaign aims to support these efforts and promote a proactive approach to healthy ageing within local communities.

In efforts to perpetuate the Ikigai concept, the IKIGAI campaign found champions in Michelle Chong and her father Papa Chong. While Michelle is no stranger in the local entertainment scene, her father Papa Chong has carved a name for himself amongst the local community as an influencer in his own right. His Instagram filled with his cooking and travelling adventures have garnered quite a following. Both are believers in practicing Ikigai in their daily lives.

Papa Chong's advancing years, however, brought about joint pain which hampered his movements. She was concerned to see her father, who was constantly on the move and very active, now struggling with mobility issues such as difficulty getting out of the car, traveling, and not fully having the quality of life he desires. With Father's Day approaching, she was determined to find ways to improve her father's well-being, just as he had always supported the family.

While many elderly resign themselves to joint pain as they age, this need not be so. Chondroitin plays a significant role in maintaining both cartilage volume and Chondroitin Sulphate levels. While it decreases as one ages, Chondroitin can be replenished, and will lead to better mobility, which in turn will encourage the elderly to be more connected and participative in activities around them.

Borsch Med had recently launched a range of Chondroitin-based products by Zeria in Singapore. 

1. Chondro Max for those experiencing persistent joint pain in their daily lives yet determined to rejuvenate their active lifestyles
2. Chondro Support for active life stylers who experience occasional joint pain, either from overuse of the muscles or from injuries
3. Lively & Healthy Glucosamine & Chondroitin as precaution against musculoskeletal discomforts in old age.

The IKIGAI campaign will be launching a series of community activities and raising healthy ageing awareness this year, targeting senior citizens and their families. For more information on the campaign, details about Ikigai, the causes and development of back and joint pain, and health tips to alleviate symptoms, kindly visit the campaign website at ikigai-sg.net. 

Published on : 11th July, 2024